Choose between a larger 1/4″ radius corner or 1/8″ radius (similar to a credit card).
Having a target demographic for a business, offering specific services or selling products that are specialized to a certain group, means finding a way to reach that group and share your information. Cheap Club Flyers is a business that can help you maximize that type of outreach with Every Door Direct Mail, or EDDM Postcards.
The use of EDDM Postcards is a wise choice when it comes to reaching people that live in a certain area that may benefit most from your services or product line. Even if you pick a few areas and have postcards created for those mail routes, you are sure to reach a certain percentage of new clients you may otherwise have missed.
San Antonio is filled with big name business headquarters. It also hosts manufacturing, tourism and military facilities that could potentially benefit from your business experience. Not being exposed to this knowledge means you aren’t getting the business of these trades, but that is an issue that can be easily rectified.
The use of postcards can be appealing for a few reasons:
Businesses thrive on postal communication. Being involved in postal marketing techniques keeps you connected or creates a new connection with clients, providing important information in a short but sweet printed display. Business owners can choose to keep it or throw it away, but they are guaranteed to at least skim it to discover what the purpose of the postcard is.
Postcards provide the reader with the impression that you thought of them directly. Even in an every mailbox type marketing technique, it still gives the impression you took time and effort to create the postcard and choose to send it to that recipient.
The initial challenge is choosing what message to share with these people you may never have seen or who have never seen your business name before. The easy part is getting that message into their hand in a cost-effective manner and allowing them the chance to learn something about you. You are not knocking on doors, so you do not receive a personal slight if they don’t become a new client. Still, if they weren’t aware of all you had to offer, they will be now, thanks to EDDM Postcards.